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Research papers

Measuring what is being watched

The last ten years have seen the widespread introduction of Peoplemeters as the standard method of measurement of TV audiences through large parts of the world. This process is continuing; Peoplemeters are now appearing in the countries of Eastern...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Michael A. Kirkham, Peter Wilcox
Company: KANTAR TNS Malaysia
May 1, 1994
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Citation

Kirkham and Wilcox (1994a, May 01). Measuring what is being watched. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-what-is-being-watched